A/B Testing in Prompt Engineering 
Posted inUX Design

A/B Testing in Prompt Engineering 

Best Practices: Start small: Roll out new prompts to 5–10% of users or specific segments (e.g., free-tier users). Use real user metrics (e.g., task completion, click-through rates) as ground truth instead of relying solely on synthetic evaluations. Combine A/B testing with automated and human evaluations for comprehensive assessment. Ensure statistical significance before making decisions and document all changes for traceability. Rigorous, data-driven methodology for optimization…
Waste and Recycling Management – Routing & Dispatch
Posted inProduct Design UX Design

Waste and Recycling Management – Routing & Dispatch

Project Summary Client: Starlight Software Solutions Role: Lead Product Designer – UX Strategy & Systems Design Timeline: Sept 2023 – Jan 2024 Team: Product Manager, Engineering Lead, Dispatch Ops Starlight needed an omni-channel dispatch system for residential and commercial waste services that could scale without compromising reliability. The legacy system presented critical challenges: sluggish routing, limited visibility, and dispatch errors, all of which impeded service expansion. As lead…
Legacy Overhaul for Gordian’s RSMeans Data Online
Posted inProduct Design UX Design

Legacy Overhaul for Gordian’s RSMeans Data Online

  Client: Gordian (RSMeans Data Online) Timeline: January–October 2024 Role: Lead UX Designer (strategy, research, interaction design, prototyping) Team: Product managers, subject matter experts, engineering team Tools: Figma, design system libraries, prototyping frameworks   Project Summary Gordian’s RSMeans Data Online, a construction cost estimating platform, required a full overhaul of its legacy product catalog. Beyond immediate usability gains, I established interaction patterns (floating toolbox, adaptive filters, accessibility compliance) that…
Posted inUX Design

Marc Benioff says Salesforce cut 4,000 support roles because of AI agents

Marc Benioff says Salesforce cut 4,000 support roles because of AI agents. Maybe the wrong people are being replaced. This fear-mongering reveals something else. Regular people still need AI products and access. Pithy comments like this expose the arrogant cynical disregard for the workers: "Don't worry. AI won't take your job. A person using AI will." And, don't forget to consult with George Clooney about…
Waste Applications Inc. – SaaS Routing and Dispatch
Posted inProduct Design UX Design

Waste Applications Inc. – SaaS Routing and Dispatch

Client: Waste Applications Inc.Timeline: Feb. – Dec. 2022Role: Lead Product Designer - UX research, interaction design, prototyping, validationTeam: Product Owner, Dispatch Managers, Engineering TeamTools: Figma, workflow mapping, clickable prototypes, design system libraries Project Summary The project involved designing an innovative mapping and routing solution tailored for the waste management industry, specifically targeting commercial and residential waste services. The goal was to create a mobile-first, touch-friendly…
Usability Heuristics Evaluation – UX Research Identifying Pain Points
Posted inResearch UX Design

Usability Heuristics Evaluation – UX Research Identifying Pain Points

Client: ValGenesis Date: 02/2024 Role: UX/UI Designer/Researcher Project Summary: This project involves creating a UX roadmap for a digital laboratory logbook and monitor manager, tailored for the pharmaceutical and biopharmaceutical sectors. To ensure user-focused design, a thorough heuristic evaluation (based on Nielsen’s 10 Usability Heuristics) was conducted, along with gathering customer feedback and user stories. The findings show: Overall, the study highlights both the eagerness…
Driver App – Commercial and Residential Dispatch and Routing Software
Posted inProduct Design UX Design

Driver App – Commercial and Residential Dispatch and Routing Software

Client: Starlight Software Solutions Date: Sept. 2023 Role: UX/UI Designer, Customize the experience and Hi-fi wires Project Summary: As the sole UX/UI designer, I was tasked with turning a cluttered interface into an operational command interface. The current system is designed to facilitate efficient dispatch and routing for drivers in a service-based industry. The drivers need to navigate through multiple stops, handle different work orders,…
Remote Device Interface – Documentation and Validation
Posted inUX Design

Remote Device Interface – Documentation and Validation

Closed-loop environment (no wi-fi) Client: ValGenesis Date: 02/2024 Role: UX Designer, UI Designer, Researcher Project Summary: eLogbook & Monitor Manager for Laboratory Goals: I need to understand how solutions are going to impact our bottom line. That's what the client said... It's a legitimate use case. How will conversion rates increase, what can they expect from better usability?  Work Environment: Either at home or in-office…
Ware2Go Enterprise SaaS Product
Posted inProduct Design UX Design

Ware2Go Enterprise SaaS Product

Client: Ware2Go (UPS)Timeline: Oct. 2020 - May 2021Role: Lead Product Designer - UX research, interaction design, prototyping, validationTeam: Product Manager, Warehouse Ops SMEs, Frontend Engineers, Data/PlatformTools: Figma, design system libraries, rapid prototyping frameworks, analytics Project Summary As Lead Product Designer, I shaped the vision, drove research, and connected design decisions to business outcomes. By balancing operator needs with executive concerns, I turned a skeptical stakeholder…
Dunkin Donut Mobile Gift Card
Posted inUX Design

Dunkin Donut Mobile Gift Card

Client: Dunkin Donut for ICG Date: 01/2013 Role: Product Design, Lead UX and UI Designer, Researcher, Note Taker. UI styling to match ABS styling. Solution: When asked for your credit card number: Input masking for mobile - we all do it now.  As soon as you type a number the credit card “face” changes to become a VISA or MASTERCARD (or whatever) showing you instantly that…