Research – Raibach Interactive Design

Usability Heuristics Evaluation – UX Research Identifying Pain Points

Client: ValGenesis Date: 02/2024 Role: UX/UI Designer/Researcher Project Summary: This project involves creating a UX roadmap for a digital laboratory logbook and monitor manager, tailored for the pharmaceutical and biopharmaceutical sectors. To ensure user-focused design, a thorough heuristic evaluation (based on Nielsen’s 10 Usability Heuristics) was conducted, along with gathering customer feedback and user stories. The findings show: Overall, the study highlights both the eagerness…

Research

UX Research – Commercial and Residential Dispatch and Routing

Client: Starlight Software Solutions Date: 09/2023 Role: UX/UI Designer, Customize the experience and Hi-fi wires Project Summary: Cloud-based waste management and recycling management software; Omni-channel Routing, Dispatch and Customer Management: Includes the full suite of SaaS products integrated to serve all aspects of a residential waste management service: billing, inventory, accounting. The following is a Maze study. Maze Study, unmoderated testing …

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Research

eCommerce conversion rate optimization (CRO) and A/B testing

I was tasked with developing an A/B testing curriculum for a portfolio of direct-to-consumer eCommerce for a mobile version of the online customer portal. Since then, I've worked with analytics collaborators to develop our own framework to use with eCommerce clients in a test, learn, and iterate approach. It helps us efficiently uncover opportunities, form hypotheses, align with business leaders, and collaborate with product teams.…

Research

ATT Mobile Enterprise User Testing Recruitment

Client: AT&T Mobile, Atlanta, GA Date: 04/2011 Role: UX Researcher, Customized the UI styling to match styling. I recruited users for testing our banner ad campaigns. I also designed the logo for our department "Interactive Solutions & Design". The User Experience (UX) Research team is dedicated to improving the online experience of both wireless and wireline customers by researching their needs and motivations. By capturing our customer's…