Research – Raibach Interactive Design

Overcoming Design Failures – Personas & Discovery Research – XPO Logistics

Client: XPO Logistics Date: 02/2019 Role: Product Design, Lean UX, Researcher, Note Taker. Managed offshore UI designer. Project Summary A delivery exception happens when an ecommerce package is delayed temporarily in transit. When trouble occurs during the package’s progression, resulting in the intervention of the fulfillment process, numerous things can go wrong even with the most complex and robust…

Research UX Design

Usability Heuristics Evaluation – UX Research Identifying Pain Points

Client: ValGenesis Date: 02/2024 Role: UX/UI Designer/Researcher Project Summary: This project involves creating a UX roadmap for a digital laboratory logbook and monitor manager, tailored for the pharmaceutical and biopharmaceutical sectors. To ensure user-focused design, a thorough heuristic evaluation (based on Nielsen’s 10 Usability Heuristics) was conducted, along with gathering customer feedback and user stories. The findings show:…

Research

UX Research – Commercial and Residential Dispatch and Routing

Client: Starlight Software Solutions Date: 09/2023 Role: UX/UI Designer, Customize the experience and Hi-fi wires Project Summary: Cloud-based waste management and recycling management software; Omni-channel Routing, Dispatch and Customer Management: Includes the full suite of SaaS products integrated to serve all aspects of a residential waste management service: billing, inventory, accounting. The following is a Maze study.…

Research

eCommerce conversion rate optimization (CRO) and A/B testing

I was tasked with developing an A/B testing curriculum for a portfolio of direct-to-consumer eCommerce for a mobile version of the online customer portal. Since then, I've worked with analytics collaborators to develop our own framework to use with eCommerce clients in a test, learn, and iterate approach. It helps us efficiently uncover opportunities, form hypotheses, align with…

Research

ATT Mobile Enterprise User Testing Recruitment

Client: AT&T Mobile, Atlanta, GA Date: 04/2011 Role: UX Researcher, Customized the UI styling to match styling. I recruited users for testing our banner ad campaigns. I also designed the logo for our department "Interactive Solutions & Design". The User Experience (UX) Research team is dedicated to improving the online experience of both wireless and wireline customers by researching their…