Dunkin Donut Mobile Gift Card
Posted inUX Design

Dunkin Donut Mobile Gift Card

Client: Dunkin Donut for ICG Date: 01/2013 Role: Product Design, Lead UX and UI Designer, Researcher, Note Taker. UI styling to match ABS styling. Solution: When asked for your credit card number: Input masking for mobile - we all do it now.  As soon as you type a number the credit card “face” changes to become a VISA or MASTERCARD (or whatever) showing you instantly that…
Macy’s Sales Representative Tool for In-store Pickup
Posted inUX Design

Macy’s Sales Representative Tool for In-store Pickup

Client: Macy's Technology Date: 02/2013 Role: UI/UX Designer Project Summary The Store Productivity Manager was designed for sales representatives and mangers at Macy's. This first set of wireframes demonstrate a sales rep tool for pulling items off the floor that have been purchased online. Store pickup meant sales people had to take the items off the floor and hold for pick up. They needed a digital…
Macy’s Enterprise Wireframes
Posted inUI Design

Macy’s Enterprise Wireframes

Macy’s – Activity and Contact Tool (ACT) Context Macy’s sales associates needed a CRM-style interface to manage customer calls, notes, and follow-ups, especially for wedding registries. Existing tools lacked a clear way to track conversations, preferences, and sales opportunities, limiting efficiency and customer service quality. Sales people at Macy's needed to be able to follow up with sales calls and help customers with wedding registries.…
Banner Ads for Coca-Cola Corporate
Posted inMarketing

Banner Ads for Coca-Cola Corporate

Coca-Cola Corporation July 2014 Role: Graphic Designer, HTML, CSS and brand styling. I provided graphic design services for many clients and boutique agencies. This was my first time working with a corporate client at this level. I collaborated with marketing stakeholders, in an effort to get more insight. I made live updates to prototypes during meetings. . Banner design I was given a logo and some…
Email Campaigns for AT&T
Posted inMarketing

Email Campaigns for AT&T

Client: AT&T Date: 09/2011 Role: UI Design, A/B Research I designed complete online advertising campaigns, including email and banners. Each email campaign required online banner ad campaigns. Marketing provided the text. I had to sometimes modify the hook or change the arrangement with some designs.    
Horizontal Sliding Product Trays
Posted inUI Design

Horizontal Sliding Product Trays

Client: AT&T     Date: 05/2011    Role: A/B testing and Graphic designer Summary A horizontal sliding product tray was introduced as a user-friendly way to display many items on a single page without forcing users to navigate away. Drawing from established UX patterns like the horizontal carousel, this design approach makes a large amount of content accessible within a confined space. Over time, it has…
Stakeholder Ecosystem 
Mapping – Relationship Design Toolkit
Posted inRID Press UX Design

Stakeholder Ecosystem 
Mapping – Relationship Design Toolkit

Download Workshop Stakeholder Alignment Tactics: Once you’ve mapped your stakeholders and assessed their orientation to your project/initiative use these typical objections and suggested tactics to address them in order to brainstorm with your team about aligning stakeholders. Decision Makers Who are the sponsors of the project/initiative? Who makes the go/no-go decision? Influencers Whose indirect support would be helpful? Who has influence in the organization? Who…
Online Promotional Campaigns for AT&T – Branding Consistency
Posted inMarketing

Online Promotional Campaigns for AT&T – Branding Consistency

Client: AT&T       Date: 2010.    Role: Graphic designer   Summary I designed many strategic banners for AT&T that allows the business to send traffic from other marketing channels and convert them into visitors. Marketing department provided the copy for the device features and sale info. Each email campaign required an online banner ad campaign. I was able to reduce the production time spent…