Banner Ads for Coca-Cola Corporate
Posted inMarketing

Banner Ads for Coca-Cola Corporate

Coca-Cola Corporation July 2014 Role: Graphic Designer, HTML, CSS and brand styling. I provided graphic design services for many clients and boutique agencies. This was my first time working with a corporate client at this level. I collaborated with marketing stakeholders, in an effort to get more insight. I made live updates to prototypes during meetings. . Banner design…
Email Campaigns for AT&T
Posted inMarketing

Email Campaigns for AT&T

Client: AT&T Date: 09/2011 Role: UI Design, A/B Research I designed complete online advertising campaigns, including email and banners. Each email campaign required online banner ad campaigns. Marketing provided the text. I had to sometimes modify the hook or change the arrangement with some designs.    
Horizontal Sliding Product Trays
Posted inUI Design

Horizontal Sliding Product Trays

Client: AT&T     Date: 05/2011    Role: A/B testing and Graphic designer Summary A horizontal sliding product tray was introduced as a user-friendly way to display many items on a single page without forcing users to navigate away. Drawing from established UX patterns like the horizontal carousel, this design approach makes a large amount of content accessible within…
Stakeholder Ecosystem 
Mapping – Relationship Design Toolkit
Posted inDesign Diary UX Design

Stakeholder Ecosystem 
Mapping – Relationship Design Toolkit

Download Workshop Stakeholder Alignment Tactics: Once you’ve mapped your stakeholders and assessed their orientation to your project/initiative use these typical objections and suggested tactics to address them in order to brainstorm with your team about aligning stakeholders. Decision Makers Who are the sponsors of the project/initiative? Who makes the go/no-go decision? Influencers Whose indirect support would be helpful?…
Online Promotional Campaigns for AT&T – Branding Consistency
Posted inMarketing

Online Promotional Campaigns for AT&T – Branding Consistency

Client: AT&T       Date: 2010.    Role: Graphic designer   Summary I designed many strategic banners for AT&T that allows the business to send traffic from other marketing channels and convert them into visitors. Marketing department provided the copy for the device features and sale info. Each email campaign required an online banner ad campaign. I was…