John Holt – Page 3 – Raibach Interactive Design

Building User Trust with Good UX/UI Design

What good is AI if people don’t trust it, or if we strip away the familiar interfaces and user experiences we’ve developed over the years. Without that, AI will struggle to be adopted—just like the internet did before usability standards were introduced in the early 2000s. It feels like AI is being pushed on us before it has…

Marketing

New Product Landing Pages

Client: AT&T Date: 05/2011 Role: A/B testing and Graphic designer Summary I designed many strategic well-flowing landing pages for AT&T that allows the business to send traffic from other marketing channels, like emails, and convert them into visitors. I enjoyed pushing creative boundaries while respecting brand guidelines, incorporating unique design elements like backgrounds and the use…

Research

ATT Mobile Enterprise User Testing Recruitment

Client: AT&T Mobile, Atlanta, GA Date: 04/2011 Role: UX Researcher, Customized the UI styling to match styling. I recruited users for testing our banner ad campaigns. I also designed the logo for our department "Interactive Solutions & Design". The User Experience (UX) Research team is dedicated to improving the online experience of both wireless and wireline customers by researching their…

UX Design

Remote Device Interface – Documentation and Validation

Closed-loop environment (no wi-fi) Client: ValGenesis Date: 02/2024 Role: UX Designer, UI Designer, Researcher Project Summary: eLogbook & Monitor Manager for Laboratory Goals: I need to understand how solutions are going to impact our bottom line. That's what the client said... It's a legitimate use case. How will conversion rates increase, what can they expect from better usability? …

Product Design UX Design

Ware2Go Enterprise SaaS Product

Client: Ware2Go (UPS)Timeline: Oct. 2020 - May 2021Role: Lead Product Designer - UX research, interaction design, prototyping, validationTeam: Product Manager, Warehouse Ops SMEs, Frontend Engineers, Data/PlatformTools: Figma, design system libraries, rapid prototyping frameworks, analytics Project Summary As Lead Product Designer, I shaped the vision, drove research, and connected design decisions to business outcomes. By balancing operator needs with…

Marketing

Marketing NEW Product Promotional Website for SaaS

Client: Oceanic Assurance Date: 07/2025 Role: UX/UI Designer, Customize the experience and UI styling. Project Summary Launching a new SaaS product for maritime: I had full freedom to design the style (bento) of this interface. I did all of these mockups for a freelancer client. I was only given a text outline of features. I prepared a wireframe set…

Product Design

Orkin Rate Card – Annotated Hi-fidelity Wireframes

Client: Rollins, parent company for Orkin. Date: 11/2021 Role: UX Designer, Researcher Project Summary: This project for Rollins, the parent company of Orkin, focused on creating a highly efficient pricing system used by franchise and corporate locations across the nation. The system smartly manages daily price changes influenced by factors like seasonality, zip code, and promotions, helping franchise…

UX Design

Dunkin Donut Mobile Gift Card

Client: Dunkin Donut for ICG Date: 01/2013 Role: Product Design, Lead UX and UI Designer, Researcher, Note Taker. UI styling to match ABS styling. Solution: When asked for your credit card number: Input masking for mobile - we all do it now. As soon as you type a number the credit card “face” changes to become a VISA or…

UX Design

Macy’s Sales Representative Tool for In-store Pickup

Client: Macy's Technology Date: 02/2013 Role: UI/UX Designer Project Summary The Store Productivity Manager was designed for sales representatives and mangers at Macy's. This first set of wireframes demonstrate a sales rep tool for pulling items off the floor that have been purchased online. Store pickup meant sales people had to take the items off the floor and hold…

UI Design

Macy’s Enterprise Wireframes

Macy’s – Activity and Contact Tool (ACT) Context Macy’s sales associates needed a CRM-style interface to manage customer calls, notes, and follow-ups, especially for wedding registries. Existing tools lacked a clear way to track conversations, preferences, and sales opportunities, limiting efficiency and customer service quality. Sales people at Macy's needed to be able to follow up with sales…