The Agentic Era of UX
Posted inRID Press

The Agentic Era of UX

The future of digital experience is here — but it’s being minced into microscopic use cases. Alex Klein May 6, 2024 TLDR: The thing missing from AI user experience is, well, the experience. It’s been 17 months since the tech gods bestowed generative artificial intelligence on us. Here’s a state of the union for AI UX: A bunch of companies shipped either an AI summary…
eCommerce conversion rate optimization (CRO) and A/B testing
Posted inResearch

eCommerce conversion rate optimization (CRO) and A/B testing

I was tasked with developing an A/B testing curriculum for a portfolio of direct-to-consumer eCommerce for a mobile version of the online customer portal. Since then, I've worked with analytics collaborators to develop our own framework to use with eCommerce clients in a test, learn, and iterate approach. It helps us efficiently uncover opportunities, form hypotheses, align with business leaders, and collaborate with product teams.…
Secrets of Agentic UX: Emerging Design Patterns for Human Interaction with AI Agents
Posted inRID Press

Secrets of Agentic UX: Emerging Design Patterns for Human Interaction with AI Agents

“We believe that, in 2025, we may see the first AI agents 'join the workforce' and materially change the output of companies,” said Sam Altman.  Greg Nudelman - March 18, 2025 What are AI Agents? Imagine an ant colony. In a typical ant colony, you have different specialties of ants: workers, soldiers, drones, queens, etc. Every ant in a colony has a different job –…
Building User Trust with Good UX/UI Design
Posted inRID Press

Building User Trust with Good UX/UI Design

What good is AI if people don’t trust it, or if we strip away the familiar interfaces and user experiences we’ve developed over the years. Without that, AI will struggle to be adopted—just like the internet did before usability standards were introduced in the early 2000s. It feels like AI is being pushed on us before it has been tested for usability issues. That’s exactly…
New Product Landing Pages
Posted inMarketing

New Product Landing Pages

Client: AT&T     Date: 05/2011    Role: A/B testing and Graphic designer Summary I designed many strategic well-flowing landing pages for AT&T that allows the business to send traffic from other marketing channels, like emails, and convert them into visitors. I enjoyed pushing creative boundaries while respecting brand guidelines, incorporating unique design elements like backgrounds and the use of AT&T’s signature orange and other elements.…
ATT Mobile Enterprise User Testing Recruitment
Posted inResearch

ATT Mobile Enterprise User Testing Recruitment

Client: AT&T Mobile, Atlanta, GA Date: 04/2011 Role: UX Researcher, Customized the UI styling to match styling. I recruited users for testing our banner ad campaigns. I also designed the logo for our department "Interactive Solutions & Design". The User Experience (UX) Research team is dedicated to improving the online experience of both wireless and wireline customers by researching their needs and motivations. By capturing our customer's…
Remote Device Interface – Documentation and Validation
Posted inUX Design

Remote Device Interface – Documentation and Validation

Closed-loop environment (no wi-fi) Client: ValGenesis Date: 02/2024 Role: UX Designer, UI Designer, Researcher Project Summary: eLogbook & Monitor Manager for Laboratory Goals: I need to understand how solutions are going to impact our bottom line. That's what the client said... It's a legitimate use case. How will conversion rates increase, what can they expect from better usability?  Work Environment: Either at home or in-office…
Ware2Go Enterprise SaaS Product
Posted inProduct Design UX Design

Ware2Go Enterprise SaaS Product

Client: Ware2Go (UPS)Timeline: Oct. 2020 - May 2021Role: Lead Product Designer - UX research, interaction design, prototyping, validationTeam: Product Manager, Warehouse Ops SMEs, Frontend Engineers, Data/PlatformTools: Figma, design system libraries, rapid prototyping frameworks, analytics Project Summary As Lead Product Designer, I shaped the vision, drove research, and connected design decisions to business outcomes. By balancing operator needs with executive concerns, I turned a skeptical stakeholder…
Marketing NEW Product Promotional Website for SaaS
Posted inMarketing

Marketing NEW Product Promotional Website for SaaS

Client: Oceanic Assurance Date: 07/2025 Role: UX/UI Designer, Customize the experience and UI styling. Project Summary Launching a new SaaS product for maritime: I had full freedom to design the style (bento) of this interface. I did all of these mockups for a freelancer client. I was only given a text outline of features. I prepared a wireframe set of the features then delivered this set…
Orkin Rate Card – Annotated Hi-fidelity Wireframes
Posted inProduct Design

Orkin Rate Card – Annotated Hi-fidelity Wireframes

Client: Rollins, parent company for Orkin.  Date: 11/2021 Role: UX Designer, Researcher Project Summary:  This project for Rollins, the parent company of Orkin, focused on creating a highly efficient pricing system used by franchise and corporate locations across the nation. The system smartly manages daily price changes influenced by factors like seasonality, zip code, and promotions, helping franchise operators stay current and competitive. The design…