Usability Heuristics Evaluation – UX Research Identifying Pain Points
Posted inResearch UX Design

Usability Heuristics Evaluation – UX Research Identifying Pain Points

Client: ValGenesis Date: 02/2024 Role: UX/UI Designer/Researcher Project Summary: This project involves creating a UX roadmap for a digital laboratory logbook and monitor manager, tailored for the pharmaceutical and biopharmaceutical sectors. To ensure user-focused design, a thorough heuristic evaluation (based on Nielsen’s 10 Usability Heuristics) was conducted, along with gathering customer feedback and user stories. The findings show:…
UX Design for Agents 
Posted inDesign Diary

UX Design for Agents 

Microsoft principles and guidelines for building agentic experiences By Microsoft Design - April 2025 Mark Weiser, the visionary behind ubiquitous computing, once said, “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” In other words, good design is invisible, allowing us to accomplish tasks…
Characteristics of Agentic UX
Posted inDesign Diary

Characteristics of Agentic UX

Agentic UX refers to a design paradigm that emphasizes the development of AI systems capable of acting autonomously, making decisions, and adapting to user needs. It shifts the focus from traditional, predefined user journeys to more flexible, personalized, and dynamic interactions. This approach allows users to articulate their goals, while AI systems handle the pathways to achieve them, resulting…
UX Research – Commercial and Residential Dispatch and Routing
Posted inResearch

UX Research – Commercial and Residential Dispatch and Routing

  Client: Starlight Software Solutions Date: 09/2023 Role: UX/UI Designer, Customize the experience and Hi-fi wires Project Summary: Cloud-based waste management and recycling management software; Omni-channel Routing, Dispatch and Customer Management: Includes the full suite of SaaS products integrated to serve all aspects of a residential waste management service: billing, inventory, accounting. The following is a Maze study.…
Driver App – Commercial and Residential Dispatch and Routing Software
Posted inProduct Design UX Design

Driver App – Commercial and Residential Dispatch and Routing Software

Client: Starlight Software Solutions Date: Sept. 2023 Role: UX/UI Designer, Customize the experience and Hi-fi wires Project Summary: As the sole UX/UI designer, I was tasked with turning a cluttered interface into an operational command interface. The current system is designed to facilitate efficient dispatch and routing for drivers in a service-based industry. The drivers need to navigate…
Design System Pattern Libraries – Branding and UI Styling for Startup
Posted inUI Design

Design System Pattern Libraries – Branding and UI Styling for Startup

Client: Waste Applications Inc. Atlanta, GA Date: 04/2022 Role: Lead UX Designer, User Research, Customized the UI Project Summary Startup - Innovative Mapping and Routing SaaS Design: Led the creation of an innovative Mapping and Routing SaaS tailored for use on both touchscreens and large displays. The design features a all-in-one interface leveraging rich colors and high contrast to…
UI Pattern Libraries for Enterprise SaaS
Posted inUI Design

UI Pattern Libraries for Enterprise SaaS

Client: Ware2Go (UPS Company)       Date: 03/2020     Role: UI Designer, Some UX workshopping Project Summary A good visualization of the data can give powerful insights to the users. The system was not providing real-time insight into the current state of the most important metrics of the system like inventory. The dashboards had multiple views, each without…
The Agentic Era of UX
Posted inDesign Diary

The Agentic Era of UX

The future of digital experience is here — but it’s being minced into microscopic use cases. Alex Klein May 6, 2024 TLDR: The thing missing from AI user experience is, well, the experience. It’s been 17 months since the tech gods bestowed generative artificial intelligence on us. Here’s a state of the union for AI UX: A bunch…
eCommerce conversion rate optimization (CRO) and A/B testing
Posted inResearch

eCommerce conversion rate optimization (CRO) and A/B testing

I was tasked with developing an A/B testing curriculum for a portfolio of direct-to-consumer eCommerce for a mobile version of the online customer portal. Since then, I've worked with analytics collaborators to develop our own framework to use with eCommerce clients in a test, learn, and iterate approach. It helps us efficiently uncover opportunities, form hypotheses, align with…