Online Promotional Campaigns for AT&T – Branding Consistency

Summary

I designed many strategic banners for AT&T that allows the business to send traffic from other marketing channels and convert them into visitors. Marketing department provided the copy for the device features and sale info. Each email campaign required an online banner ad campaign. I was able to reduce the production time spent in the design department by only providing two proofs for marketing to approve instead of a complete set of sizes. This cut production time in half and allowed us to output more work. Click images to enlarge.

Solution

These designs were carefully align with AT&T’s brand identity while also introducing fresh visual elements to make the pages stand out, ensuring that the messaging was clear, concise, and persuasive.

I enjoyed pushing creative boundaries while respecting brand guidelines, incorporating unique design elements like race cars and snowflake backgrounds.  I designed product image groupings with marketing copy and CTAs.