Client: AT&T Mobile, Atlanta, GA Date: 04/2011
Role: UX Researcher, Customized the UI styling to match styling.
I recruited users for testing our banner ad campaigns. I also designed the logo for our department “Interactive Solutions & Design”.The User Experience (UX) Research team is dedicated to improving the online experience of both wireless and wireline customers by researching their needs and motivations. By capturing our customer’s behaviors through customer site interviews/visits, surveys and a host of other analytic and usability testing methods, we are able to bring the voice of the customer (VOC) to the planning discussion for new website functionality or enhancements in order to increase customer satisfaction. | We are looking for a few good customers.The UX Research team is looking for Premier and Business Direct customers who are interested in partnering with us in research activities aimed at improving the user experience on these two platforms. By participating in at least one research activity, customers are typically offered an incentive of up to $100 (depending on study type). If your business customer would like to participate as a subject matter expert in improving the user experience, please complete and submit the form below. |
Discovery
Talking to our customers directly, for example, visiting them in their own work environment, gives us insight into the challenges and frustrations they may experience when using our online products.
Analysis
Integrating feedback from customer visits with website analytics, online survey responses and other user behavioral channels click ensures that we have a complete picture of the customer’s behavior allowing us to create a data-driven, or “customer-centered” design.
Research
We also did A/B testing, unmoderated recording the online-interaction via remote methods gives us the opportunity to capture a real experience.
Some logo concepts for the team.
