UX Strategy has come a long way. We believe in group effort when it scomes to design vision.  Strategic design: a famework of freedom - anything goes within the frame of business requirments - only limited by our potentiali to ideate and imagine possibilities. designBrainstorming workshops aloww for a free flowing of ideas. Collect them all for votes from the team and begin creating the minimum viable product that will become the big picture or total scope, (See Levy). We start small, work quickly fail fast to get back on the right track beofre comlete ideas are ready for launch, the smaller compments will have been tested already, making the final launch more successfully with minimal revisions or user challengees to overcome. The ouput matches the outcome.